Korean luxury car brand Genesis has introduced its first all-electric model that uses parent Hyundai's dedicated electric vehicle (EV) platform. The new GV60 is an electrified crossover utility vehicle (CUV) that will lead the luxury brand to a more plugged-in future. The GV60 will use Hyundai Group's Electric-Global Modular Platform (E-GMP), which also underpins two other crossovers from the Group—the Hyundai Ioniq 5 and Kia EV6 (Hyundai has plans to use E-GMP on around two dozen models by 2025).
For now, most of what we know about the GV60 is limited to what we can see. All that Genesis has revealed about this upcoming EV are some exterior and interior images. Still, they show a bright lime green CUV that looks both fast and electric, precisely as intended.
Part of the GV60's unusual look is due to the designers' decision to integrate the hood and fenders into one piece of metal, which Genesis calls a clamshell hood. This combination adds sleekness to the 4-door EV's front end since the lines between the parts are absent. In profile, the GV60 begins with a sporty front and transitions to a look that's part practical, part performance along the coupe-shaped roof, and ending with a spoiler on the CUV's rear hatch.
Other notable design elements include what Genesis calls a "crest grille" placed under the EV's "two-line quad lamps" in the front, resulting in a much lower placement than traditional vehicle grilles. Flanked by two angled openings, the grille is intended to indicate that this is an EV and keep the high-voltage batteries in the underbody cool when the vehicle is in motion. The grille will also feature a thinner wing emblem than other Genesis models.
Inside, the most prominent design features are unquestionably the side screens, which give the driver similar information as traditional side mirrors, without as much aerodynamic drag. There's no guarantee that these screens will appear in the U.S. version of the GV60, though, as the National Highway Traffic Safety Administration is still working on rules regarding side cameras as replacements for side mirrors.
Another notable feature is what Genesis calls the "Crystal Sphere," a shift-by-wire system on the floating center console that informs drivers of driving status. When parked, the Crystal Sphere can offer ambient lighting. When it's time to go, the Sphere rotates, which "[creates] an indoor atmosphere of futuristic mobility," the automaker said.
When it arrives, the GV60 will likely compete with other upscale all-electric crossovers, including the Audi Q4 E-tron, Tesla Model Y, and the Volvo XC40 Recharge. Pricing for the GV60 hasn't been announced, as Genesis will not start delivering the new electric SUV in North America until sometime in 2022. The automaker said it would offer more details about performance and included technologies "in the coming months."